Privacy Policy

Last updated: September 30, 2026

At Plum Toys, we know that families trust us when they shop for their kids. This Privacy Policy explains what personal information we collect when you visit or shop at our online store, how we use it, and the choices you have. By using our store, you agree to the practices described here.

Who we are

Plum Toys is an online toy store. Our store runs on Shopify, which provides the software we use to sell our products to you. If you have any questions about this policy, you can reach us through our contact page or by phone at +1 (872) 232-4032.

Information we collect

Information you give us

Contact details: your name, email address, phone number, and billing and shipping addresses.
Order details: the products you buy, gift messages, and any notes you add to your order.
Payment details: payments are handled securely by our payment processors. Plum Toys does not see or store your full card number.
Account details: if you create an account, we keep your login details and order history.
Messages: anything you send us through our contact form, email or phone.

Information collected automatically

When you browse our store, we and our service providers automatically collect some information about your device and how you use the site. This includes your IP address, browser type, time zone, the pages you view, the products you look at, and how you arrived at our store. We collect this using cookies and similar technologies.

How we use your information

To process and deliver your orders, send order and shipping updates, and handle returns and refunds.
To answer your questions and provide customer support.
To send you news about new toys and special offers, but only if you have signed up. You can unsubscribe at any time using the link in any email.
To keep our store safe and prevent fraud.
To understand how our store is used, so we can improve it.
To meet our legal and accounting obligations.

Cookies

Cookies are small files stored on your device. We use them to keep items in your cart, remember your preferences, and understand how visitors use our store. Some cookies are set by Shopify and our analytics and marketing partners. You can control or delete cookies in your browser settings, but some parts of the store (like the cart) may not work without them.

Who we share your information with

We do not sell your personal information. We only share it with trusted partners who help us run our business, such as:

Shopify, which hosts our online store.
Payment processors, to take payment securely.
Shipping and delivery companies, to get your order to you.
Email and analytics services, to send emails you've signed up for and to understand store traffic.

We may also share information if the law requires it, or to protect our rights, our customers or the public.

Children's privacy

We sell toys for children, but our store is meant to be used by parents, guardians and other adults. We do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, please contact us and we will delete it.

How long we keep your information

We keep your order information for as long as we need it for our records, including for tax and accounting purposes, unless you ask us to delete it and we are not required to keep it.

Your rights and choices

Depending on where you live, you may have the right to:

Ask for a copy of the personal information we hold about you.
Ask us to correct or delete your personal information.
Opt out of marketing emails at any time.
Opt out of the "sale" or "sharing" of personal information for targeted advertising, where that applies.

To make a request, please contact us. We may need to confirm your identity before we act on your request, and we will respond within the time required by law.

How we protect your information

We use reasonable safeguards to protect your information, and payments are encrypted and processed through secure, PCI-compliant providers. No method of sending data over the internet is completely secure, but we work hard to keep your information safe.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. When we do, we will change the "Last updated" date at the top of this page.